Xinet User to be Featured on DAM Panel in NYC

Xinet Users Group member Evan Shore, of Arnold Worldwide, will be one of the panelists Monday afternoon at the Henry Stewart DAM Conference in New York. Evan will be speaking during the session on DAM implementations at 4:10 pm.

The conference program provides an outline of what he’ll discuss:

Implementing DAM in a Large Advertising Agency

1) Plan ahead.

• Determine your needs before investing in a solution. In addition to DAM,  these needs might include archiving, sharing files across platforms, OPI, eliminating repetitive tasks, PDF workflow
• Can you support the system internally, or do you require a hosted solution?

2) Choose a system that will grow as your needs grow.  What will be your business needs be in 2 years? 5 Years 10 years?

• Look at licensing costs. How many users will you have next year?
• Types of Mediums supported.
• Hardware and back up media requirements.

3) Choose a file and volume structure and taxonomy that is granular enough to result in effective searches yet broad enough to be adapted across clients and mediums.

4) Make implementation and training mandatory. Even the most resistant users will be quick adapters if you

• Show a benefit
• Show efficiency
• Show cost or time savings

5) Clients appreciate a digitally savvy agency. DAM has allowed us to

• Remain competitive in New Business pitches
• Let our  clients and remote offices leverage centralized agency tools
• Automate tasks and capture repetitive clerical work as assets are uploaded into the system.